From Paris to New York. Alix Petit on taking her life and label stateside.

From Paris to New York. Alix Petit on taking her life and label stateside.

ALIX PETIT IS A FRENCH FASHION DESIGNER AND FOUNDER OF POPULAR WOMENSWEAR FASHION LABEL, HEIMSTONE. FOUNDED IN 2007, HEIMSTONE IS BASED IN PARIS AND HAS GROWN A LOYAL FOLLOWING AROUND THE GLOBE. WE SPOKE TO ALIX ON THE INFLUENCE OF LIFE IN NEW YORK ON HER WORK, UPCOMING PLANS FOR HER BRAND AND FEELING MOST CREATIVE ON PLANES.

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On moving to New York

I always wanted to live in New York, so it was a very exciting time for me. My twin sister was living there for already 7 years with her husband, and I was going back and forth all the time, without being able to officially move there as my company, Heimstone was strongly developing in France. When my fiancé and I decided to move, everything went very fast and very smoothly. We were both feeling that we belonged there, it was an amazing time.

 

Heimstone store and marketing campaign, Paris

We moved to New York in May 2012. I am French and I have a French fashion brand called Heimstone, based in Paris and at this time, I was living in Paris. Onur, my fiancé, is Australian and his company, FOUND was, at this time based in Australia. When we met in New York, we obviously had to find a country to live in…! He moved to France with me for a few months, but very fast we both agreed that NYC was going to be our home. Onur loves New York as much as I do, so it was a pretty easy decision to take!

Waking up in the morning, and feeling the energy of the city through my window, and feeling so lucky for being there.

On creative inspiration in New York

I really liked living in New York because I was feeling very free in my personal life but also in my work. I was feeling that all the barriers French people like to put in front of you, finally disappeared. In New York people are motivated, happy, welcoming and open minded, everything seems possible. I remember waking up in the morning, and feeling the energy of the city through my window, and feeling so lucky for being there. Just getting on my bike and going through the city, discover the hidden spots, looking at the people and their styles is probably the best inspiration you can get.

On one thing you should do when you arrive

Rent a bike, and bike as much as they can. Each neighbourhood is so different.

 

Pages from Alix’s design sketchbook

On creativity and travel

My favourite place to work is in a plane, every time I travel I feel I have some oxygen bubbles getting through my brain and I feel so much more creative. Traveling is the best way of opening your mind and getting creative.

On new projects

I’m always working on Heimstone with all my love and passion, I just finished designing the winter 17-18 collection.

Every time I travel I feel I have some oxygen bubbles getting through my brain and I feel so much more creative.

I also want to start designing prints, fabrics and collections for other brands, this is my big 2017 project, I am very excited about it.

 

Collaboration between Heimstone and Le Coq Sportif

On a favorite collaboration recently

Last winter we did a great collaboration HEIMSTONE x MONOPRIX which is the French Target. It was amazing as it was a very complete collaboration: babies, kids, woman, man, and female lingerie. We are working on another great collaboration but it is too soon to talk about it!

 

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Nuggets in this interview

need to know

Citi Bike

"Rent a bike, and bike as much as they can. Each neighbourhood is so different."

–Alix Petit

neighborhoods

West Village

"I remember waking up in the morning, and feeling the energy of the city through my window, and feeling so lucky for being there."

–Alix Petit

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