Arnau Bosh is the Group Creative Director at TBWA Media Arts Lab, apple's creative agency in California. After leaving Barcelona ten years ago, he has worked in London, Amsterdam, San Francisco and currently LA. In 2018, Arnau co-created 'Welcome home', a magical short film for apple in collaboration with Spike Jonze, which was featured in creative culture around the globe. He has worked with many of the world's iconic brands including Nike, Converse, adidas, Activision and Lego. We spoke to Arnau on life in LA and learning new acronyms in America. TYVM Arnau.