Executive Creative Director

Rio de Janeiro > Los Angeles



Exceptional ALIEN


About Gui

For Gui Borchert – the Executive Creative Director at marketing, advertising and design venture 72andSunny – contrast is the key to creativity. And from its classic Hollywood history to the newfound energy that springs from the creation of cutting-edge technology, Los Angeles gives him contrast aplenty. Hailing from Rio de Janeiro, Brazil, and with time spent living in London and New York, Gui’s international outlook helped his work bringing the 2028 Olympic Games to LA, and allows him to move seamlessly between work for global brands such as adidas, Google and Starbucks. We spoke with him on his tips and wisdom for life in California, and why LA's contrasts make it so inspiring.


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