Creative Director & Head of Buying Commerce

Landeck > Berlin



Exceptional ALIEN


About Herbert

It was a degree in geography that first saw Herbert Hofmann leave the mountain town of Landeck, Austria to live in Innsbruck and then Stockholm. Then, chasing something more creative, Herbert landed in Berlin for a PR internship in fashion. Early in the game, he decided to ignore hype and support designers who were innovative and genuine. Flash forward a decade and Herbert is one of Europe’s – and arguably the world’s – most astute fashion buyers. After years traversing the globe’s runways and showrooms buying for Berlin’s Voo Store, Herbert is now the creative director of e-commerce for Highsnobiety. We chat to him about finding happiness in new cultures, using travel as a catalyst for creativity and where he recommends visiting while in Berlin and Milan. 


Travel Playbooks and Stories