Juliana RUDELL DI SIMONE
Juliana Rudell Di Simone is a native of Brazil who lives and works in Los Angeles. She is the director of Tokyobike in the Americas, an independent brand from Yanaka, Japan, designed around the concept of 'Tokyo Slow'. Juliana first introduced the brand in New York with her husband Dean and Tokyobike founder Ichiro Kanai. After 6 years in NYC, she is now based in LA and helping make bicycle culture part of the city's transport future. We spoke to Juliana about how LA inspires her, inside tips on downtown culture and getting around on two wheels.