About

Born in Sri Lanka, Afdhel set out to London at age 17 to begin a career in marketing. That was the start of the journey that’s since seen him move to New York and now Los Angeles. Along the way, he’s helped scores of brands and founders discover their corporate purpose, become a thought leader about harnessing marketing as a force for good, and has written several non-fiction books, as well as a recurring column for Forbes. In 2022, Afdhel returned to his roots and produced and directed The Genius of the Place, a stirring documentary about Geoffrey Bawa: Sri Lanka’s iconic tropical modernist architect.