About

New Zealand–born, London–based, Indian Founder of Diet Paratha, Anita Chhiba, has dedicated her career to uplifting her South Asian culture and creative community. From featuring Freddie Mercury (aka Farrokh Bulsara) to emerging fashion designer Supriya Lele and highlighting LBGTQIA+ projects, Anita taps into her experience in advertising for creative direction and collaboration for brands such as Burberry and Gucci under the Diet Paratha umbrella. The platform fills a large gap in the representation of an otherwise dynamic, vocal community, changing the lens and challenging the stereotypes through which South Asians are perceived. Beyond being at the crest of emerging South Asian communities, Anita is actively forging space for them.