About

Travel has always been a factor in Juliana Rudell Di Simone’s life. Born in Curitiba, Brazil, she moved from boarding school in Shrewsbury, UK, to London to Poitiers, France, for her master’s degree, then Milan and Paris for modeling, before New York for six years. Today, she is settled in Los Angeles with her husband, but travel still influences her – as the director of Tokyobike in the Americas, she promotes bicycles as the future of city transport, emphasizing comfortable trips over speed.