Founder & COO @ Gjelina Group

Shelley Kleyn Armistead

Founder & COO @ Gjelina Group

1 Playbook|5 Gems

Taking work in the hospitality industry to pay her way through university in London, Cape Town native Shelley Kleyn Armistead was unknowingly taking her first steps to a respected career in the business. Becoming part of the original team behind the city’s renowned Soho House, she moved to LA to open a West Hollywood outpost of the exclusive club – five years later she switched to the running of LA institution Gjelina Group, fuelled by the city’s confidence and sense of opportunity.


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