Yung Raja

For someone who was named one of the NME 100, has amassed over 3 million streams on Spotify, has been featured on The Tonight Show, and is signed with Def Jam South East Asia and US label Alamo Records, Yung Raja is incredibly humble. A first-generation Singaporean with Indian parents, the rapper and artist fuses these cultures together in his work, performing his songs in a blend of Tamil and English. This unique approach has seen him attract the attention of hip-hop giants Lupe Fiasco and M.I.A., and work with brands including BVLGARI, Gucci, Louis Vuitton and adidas — all while paving the way for other Southeast Asian creatives. Despite his frequent trips abroad, Yung Raja can’t imagine leaving his home nation and continues to fight for the representation of the artists in his patch of the world.