Ben SNOWDEN-BOYD & Alexei OBOLENSKY

Co-Founders

Liverpool & Cornwall > Hossegor

Website
@wastedtalentintl

>>> NOMINATED BY

Exceptional ALIEN

Photo>>>Lea Gsimbsl

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About Ben SNOWDEN-BOYD & Alexei OBOLENSKY

British Co-Founders of Wasted Talent, Ben Snowden-Boyd and Alexei Obolensky, are redefining surf culture and coastal cool on the eastern shores of France. Far from the stereotypes of burnouts and beach bums, Wasted Talent — a retail space, café, publishing house and creative studio — presents an updated view of surf life beyond the sea and into the cocktail bars of Lisbon, discotheques of Berlin and the sultry afternoons of Spain. Founded by Liverpool-born, Hossegor-based Ben Snowden-Boyd and Cornwall-born, Biarritz-based Alexei Obolensky, (the two towns are about a 30-minute drive apart) Wasted Talent has drawn together a sophisticated surf community to the shores of southern France. Far from groms, kooks and Benny’s, we talk to the guys behind Wasted Talent about where to go to wind down after a day of surf on the Bay of Biscay.

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